Ulrika Hedlund is an ex-Microsoft employee and EdTech entrepreneur. She is the founder of Storyals and Business Productivity. Ulrika is passionate about technology and the value it brings to end-users. Using video-based storytelling she helps organizations all over the world drive adoption of Office 365. She has authored numerous courses and is a frequent blogger. Ulrika has a Master’s in Electrical Engineering from the Royal Institute of Technology Stockholm and an Executive MBA from London Business School. She has been identified as a top technology visionary and selected as a trusted advisor to Microsoft as part of their Regional Director Program. Ulrika has spent many years working in the United Arab Emirates. Since 2022, she lives with her husband and three kids in Stockholm, Sweden.